ACV → Channel Selector
Start with monthly customer value, then choose whether you need fast validation or a compounding engine.
Marketing toolbox
Use the math to make better decisions.
These are simple directional tools for planning and sales conversations—not accounting or financial advice.
Cost of Inaction Calculator
Estimate labor and other monthly cost created by the existing workflow.
Simple SaaS Revenue Model
See how customer count, monthly price and churn interact.
Channel Economics Checklist
Before scaling a channel, answer these questions:
- What is the gross profit from an average customer?
- How much human time is required to close and onboard?
- How long does CAC take to pay back?
- What percentage activate and retain?
- Can this channel grow without quality collapsing?
- What happens if conversion drops by 25%?