Session directory

36 practical sessions. No filler keynotes.

Search by the problem you are trying to solve or filter by experience level.

New outside expert playbooks

Five useful videos, paired with the right lesson.

These are not filler keynotes. Each video is attached to an existing conference session with a BuildWithHQ-focused summary, chapter shortcuts and an exercise.

Referral strategy Alex Hormozi

Copy This Strategy, It’ll Blow Up Your Business

Study how a proven offer can be multiplied through advocates, incentives and reusable promotion assets.

Paired with: Build a Referral Moment
Watch with the lesson →
Onboarding Olly Rosewell

SaaS Onboarding: Make Customers Fall in Love

Turn signup into a visible first win, then use habit, honesty and feedback to keep customers moving.

Paired with: Onboarding Is Marketing
Watch with the lesson →
Founder playbook Starter Story

Three SaaS Apps to $200K MRR

Compare the ideas, building approach, stack and ten-step process behind a multi-app portfolio.

Paired with: Match Pricing, Buyer and Sales Motion
Watch with the lesson →
AI-era SaaS Greg Isenberg

SaaS Is Minting Millionaires Again

Move from a narrow niche and a manually learned workflow to agents, orchestration and a defensible execution layer.

Paired with: From Founder-Led Selling to a Repeatable Machine
Watch with the lesson →
Idea selection Starter Story

A Micro-Version of a $1B SaaS

Use a validated category, remove unnecessary scope and win a sharply defined customer with a meaningful difference.

Paired with: Find a Problem Worth Solving
Watch with the lesson →
Beginner 12 min

Your Unfair Advantage Is What You Already Know

Recognize why years inside an industry can be more valuable than generic SaaS knowledge.

From Expert to Entrepreneur
Open
Beginner 16 min

Find a Problem Worth Solving

Separate annoying problems from painful, frequent, expensive problems.

From Expert to Entrepreneur
Open
Beginner 14 min

Choose One Narrow Customer First

Understand why “everyone in my industry” is not a useful starting market.

From Expert to Entrepreneur
Open
Beginner 18 min

Talk to 10 People Before You Polish 100 Features

Run useful problem interviews without turning every conversation into a product pitch.

From Expert to Entrepreneur
Open
Intermediate 17 min

Write a Value Proposition in Plain English

Explain the transformation without hiding behind feature language.

From Expert to Entrepreneur
Open
Advanced 22 min

Match Pricing, Buyer and Sales Motion

Understand how price and contract value shape the way you can afford to acquire customers.

From Expert to Entrepreneur
Open
Beginner 12 min

Why Customer #1 Is Different From Customer #1,000

Use early customers for learning rather than pretending your process is already scalable.

Your First 10 Customers
Open
Beginner 15 min

Find Where Your Customers Already Gather

Map the places your buyers already spend attention and ask for help.

Your First 10 Customers
Open
Intermediate 18 min

Prospect on Triggers, Not Just Demographics

Reach prospects when a real event makes the problem more relevant.

Your First 10 Customers
Open
Intermediate 15 min

The 90-Second Personalized Audit

Deliver useful proof before asking for a meeting.

Your First 10 Customers
Open
Intermediate 20 min

Your First 50-Account Outreach Sprint

Build a small, high-quality list and learn from replies quickly.

Your First 10 Customers
Open
Advanced 20 min

Turn Early Wins Into a Case Study Engine

Convert customer outcomes into reusable proof.

Your First 10 Customers
Open
Beginner 15 min

Selling Is Diagnosing

Replace pitching with structured curiosity.

Selling Without Becoming a Salesperson
Open
Beginner 18 min

The Reality Gap

Map the distance between today’s painful workflow and the buyer’s desired future state.

Selling Without Becoming a Salesperson
Open
Intermediate 20 min

Calculate the Cost of Doing Nothing

Put a reasonable dollar value on the existing problem.

Selling Without Becoming a Salesperson
Open
Intermediate 18 min

Run a 20-Minute Targeted Demo

Show only what connects to the pains the prospect already confirmed.

Selling Without Becoming a Salesperson
Open
Intermediate 16 min

Talk About Price Without Apologizing

Anchor price to value, scope and fit instead of defensiveness.

Selling Without Becoming a Salesperson
Open
Advanced 24 min

Navigate Common Objections

Treat objections as information instead of combat.

Selling Without Becoming a Salesperson
Open
Beginner 14 min

Understand Search Intent

Know the difference between someone learning and someone actively evaluating solutions.

Find People Already Looking
Open
Intermediate 20 min

Build a Useful Comparison Page

Create comparison content that helps a buyer decide instead of producing thin competitor-bashing pages.

Find People Already Looking
Open
Intermediate 18 min

Create “Alternative To” Pages

Capture high-intent buyers who already know a category or incumbent.

Find People Already Looking
Open
Beginner 16 min

Turn Customer Questions Into Problem Pages

Build pages around specific jobs and pains, not only product features.

Find People Already Looking
Open
Advanced 22 min

Use Marketplaces and Ecosystems

Borrow distribution from tools and directories buyers already trust.

Find People Already Looking
Open
Advanced 25 min

Build a Bottom-of-Funnel SEO System

Turn high-intent search into a repeatable publishing and conversion process.

Find People Already Looking
Open
Beginner 13 min

Teach Instead of Advertise

Use your industry knowledge to make marketing useful.

Create Demand by Teaching
Open
Beginner 15 min

Choose Three Content Pillars

Avoid random posting by defining recurring subjects you genuinely know.

Create Demand by Teaching
Open
Intermediate 18 min

Use Video Without Becoming a YouTuber

Create useful screen-based or talking-head content without chasing entertainment metrics.

Create Demand by Teaching
Open
Intermediate 19 min

Build Calculators and Free Tools

Create utility that gives prospects a reason to visit, share and return.

Create Demand by Teaching
Open
Advanced 24 min

Publish an Industry Point-of-View Report

Turn aggregated expertise and research into authority.

Create Demand by Teaching
Open
Advanced 20 min

Create a Newsletter People Actually Want

Earn repeated attention by curating useful industry intelligence.

Create Demand by Teaching
Open
Beginner 16 min

Onboarding Is Marketing

Understand that the sale is not complete until the customer reaches a meaningful result.

Turn Customers Into a Business
Open
Intermediate 18 min

Design the First Win

Shorten the time between signup and the first visible outcome.

Turn Customers Into a Business
Open
Intermediate 20 min

Learn Why Customers Stay and Leave

Treat churn as a product and positioning signal, not just a support metric.

Turn Customers Into a Business
Open
Intermediate 15 min

Build a Referral Moment

Ask for introductions when value is fresh and visible.

Turn Customers Into a Business
Open
Advanced 21 min

Grow Revenue Inside Existing Accounts

Expand by solving more valuable problems, not by creating arbitrary limits.

Turn Customers Into a Business
Open
Advanced 26 min

From Founder-Led Selling to a Repeatable Machine

Document what works before handing it to people or automation.

Turn Customers Into a Business
Open